Gautam Ulhas Parab, “AI-DRIVEN PERSONALIZATION IN RETAIL ANALYTICS: TRANSFORMING CUSTOMER EXPERIENCES”, IJRCAIT, vol. 7, no. 2, pp. 2387–2396, Dec. 2024, Accessed: Oct. 14, 2025. [Online]. Available: https://ijrcait.com/index.php/home/article/view/IJRCAIT_07_02_176