Dheeraj Kumar Bansal (2025) “THE POWER OF RETAIL DATA ANALYTICS: TRANSFORMING CUSTOMER INSIGHTS INTO BUSINESS SUCCESS”, INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), 8(2), pp. 13–33. Available at: https://ijrcait.com/index.php/home/article/view/IJRCAIT_08_02_002 (Accessed: 14 October 2025).