DHEERAJ KUMAR BANSAL. THE POWER OF RETAIL DATA ANALYTICS: TRANSFORMING CUSTOMER INSIGHTS INTO BUSINESS SUCCESS. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), [S. l.], v. 8, n. 2, p. 13–33, 2025. Disponível em: https://ijrcait.com/index.php/home/article/view/IJRCAIT_08_02_002.. Acesso em: 7 jun. 2025.