GENERATIVE AI IN DIGITAL TRANSFORMATION: OPPORTUNITIES AND CHALLENGES
Keywords:
Generative Artificial Intelligence, Digital Transformation, Dynamic Modeling, Stakeholder Engagement, Data GovernanceAbstract
This article explores the transformative role of Generative Artificial Intelligence (GenAI) in digital transformation, examining its evolution from static to dynamic modeling approaches and its impact across various organizational dimensions. It explores how GenAI enables advanced simulation capabilities, enhances business case development, and improves stakeholder engagement while addressing implementation challenges including technical integration, ethical considerations, and data governance. The article demonstrates how organizations can leverage GenAI for improved decision-making, resource optimization, and strategic planning while highlighting the importance of structured implementation approaches and future considerations for successful adoption.
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