CLOUD TECHNOLOGY’S IMPACT ON CRM AND FINTECH: A TECHNICAL ANALYSIS

Authors

  • Nethaji Kapavarapu Kyra Solutions Inc, USA Author

Keywords:

Cloud Computing Integration, Customer Relationship Management, Financial Technology, Regulatory Technology, Digital Transformation

Abstract

This technical article examines the transformative impact of cloud computing on Customer Relationship Management (CRM) and Financial Technology (FinTech) sectors. The article investigates how cloud integration has revolutionized business operations through advanced artificial intelligence, machine learning, and IoT capabilities. The article explores various aspects including blockchain integration, AI-driven analytics, regulatory technology implementation, and security considerations. Through comprehensive analysis of multiple enterprise implementations, the article demonstrates significant improvements in customer retention, operational efficiency, security measures, and regulatory compliance. The article highlights how cloud-based solutions have enabled organizations to process unprecedented volumes of data while maintaining high performance and security standards, ultimately transforming how businesses interact with customers and manage financial operations.

References

Neal Weinberg, "5 cloud market trends and how they will impact IT," CIO.com, 5 November 2024. [Online]. Available: https://www.cio.com/article/655693/7-cloud-market-trends-and-how-they-will-impact-it.html

Marwa Farhan et al., "The Success Implementation CRM Model for Examining the Critical Success Factors Using Statistical Data Mining Techniques," ResearchGate, February 2018. [Online]. Available: https://www.researchgate.net/publication/361485136_The_Success_Implementation_CRM_Model_for_Examining_the_Critical_Success_Factors_Using_Statistical_Data_Mining_Techniques

Yang Qu et al., "Cloud Computing in Financial Services: Implementation and Impact Analysis," Journal of Financial Innovation, vol. 45, no. 3, pp. 217-234, Dec. 2022. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S1572308922000948

Davinder Pal Singh, "AI and Cloud Integration: Transforming CRM Practices," International Journal of Cloud Computing and Services Science, vol. 12, no. 4, pp. 178-195, November 2024. [Online]. Available: https://www.researchgate.net/publication/385722666_AI_and_Cloud_Integration_Transforming_CRM_Practices

Inam Ullah et al., "Integration of data science with the intelligent IoT (IIoT): current challenges and future perspectives," Journal of Cloud Computing, vol. 15, no. 1, pp. 45-67, 6 March 2024. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S2352864824000269

Omar Ali et al., "The state of play of blockchain technology in the financial services sector: A systematic literature review," Journal of Business Information Systems, vol. 57, no. 4, pp. 145-167, October 2020. [Online]. Available: https://www.sciencedirect.com/science/article/abs/pii/S0268401219310928

Ghanathe Ramesh et al., "An Impact of Artificial Intelligence and Cloud Computing On the Financial and Business Industry," International Journal of Financial Technology, vol. 15, no. 2, pp. 78-96, Jan. 2023. [Online]. Available: https://www.researchgate.net/publication/377766799_An_Impact_of_Artificial_Intelligence_and_Cloud_Computing_On_the_Financial_and_Business_Industry [Accessed: Jan. 24, 2024]

Yewande Mariam Ogunsuji et al., "Real-Time Financial Monitoring Systems: Enhancing Risk Management Through Continuous Oversight," International Journal of Financial Technology, vol. 15, no. 3, pp. 178-196, July 2024. [Online]. Available: https://www.researchgate.net/publication/383056885_Real-Time_Financial_Monitoring_Systems_Enhancing_Risk_Management_Through_Continuous_Oversight

Oluwatosin Reis et al., "Implementing data governance in financial systems: Strategies for ensuring compliance and security in multi-source data integration projects," Journal of Data Management, vol. 9, no. 1, pp. 45-67, October 2024. [Online]. Available: https://www.researchgate.net/publication/384754971_Implementing_data_governance_in_financial_systems_Strategies_for_ensuring_compliance_and_security_in_multi-source_data_integration_projects

Hayfaa Subhi et al., "Performance Analysis of Enterprise Cloud Computing: A Review," International Journal of Cloud Computing, vol. 12, no. 3, pp. 167-189, February 2023. [Online]. Available: https://www.researchgate.net/publication/368297975_Performance_Analysis_of_Enterprise_Cloud_Computing_A_Review

Wael Alosaimi et al., "A Systematic Literature Review on Cloud Computing Security Threats and Mitigation Strategies," Journal of Information Security, vol. 14, no. 2, pp. 89-112, April 2021. [Online]. Available: https://www.researchgate.net/publication/350883353_A_Systematic_Literature_Review_on_Cloud_Computing_Security_Threats_and_Mitigation_Strategies

Murat Uyar et al., "Quantum cloud computing: Trends and challenges," Journal of Quantum Technology, vol. 4, no. 1, pp. 78-96, November 2024. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S2949948824000271

Karthikeyan Anbalagan, "AI in Cloud Computing: Enhancing Services and Performance," International Journal of Cloud Computing, vol. 15, no. 2, pp. 167-189, July 2024. [Online]. Available: https://www.researchgate.net/publication/385131309_AI_IN_CLOUD_COMPUTING_ENHANCING_SERVICES_AND_PERFORMANCE

Catia Trubiani et al., "Cloud Architecture Implementation: Best Practices and Performance Analysis," Journal of Software: Evolution and Process, vol. 15, no. 1, pp. 123-145, December 2024. [Online]. Available: https://www.sciencedirect.com/science/article/pii/S0164121224002279

Charles Miers, "A Quantitative Analysis of Current Security Concerns and Solutions for Cloud Computing," Security and Communication Networks, vol. 12, no. 4, pp. 89-112, November 2011. [Online]. Available: https://www.researchgate.net/publication/221276531_A_Quantitative_Analysis_of_Current_Security_Concerns_and_Solutions_for_Cloud_Computing

Published

2025-02-08

How to Cite

Nethaji Kapavarapu. (2025). CLOUD TECHNOLOGY’S IMPACT ON CRM AND FINTECH: A TECHNICAL ANALYSIS. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), 8(1), 1918-1934. https://ijrcait.com/index.php/home/article/view/IJRCAIT_08_01_140