DATA SYNCHRONIZATION IN E-COMMERCE: BUILDING SCALABLE SYSTEMS FOR AI-DRIVEN PERSONALIZATION
Keywords:
Data Synchronization, E-commerce Infrastructure, AI-Driven Personalization, Distributed Systems, Real-time ProcessingAbstract
Data synchronization in e-commerce has become critical for enabling real-time analytics and personalized customer experiences across retail platforms. This article explores the infrastructure and methodologies required to implement scalable data synchronization frameworks, examining core technologies such as Change Data Capture, stream processing, and distributed data pipelines. The article investigates key components, including metadata management, schema evolution, and fault-tolerant architectures, while highlighting their integration with AI workflows for recommendation systems and inventory optimization. Technical challenges such as latency management, system heterogeneity, and distributed consistency are analyzed, providing insights into building robust synchronization systems. The article also presents implementation best practices for monitoring, observability, and fault tolerance, offering comprehensive guidance for organizations building modern e-commerce platforms.
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