DARK PATTERNS IN CUSTOMER EXPERIENCE: TECHNIQUES, CONSEQUENCES, AND ETHICAL DIMENSIONS

Authors

  • Bhargav Reddy Piduru Customer Experience Architect, Hyundai, CA, USA Author

Keywords:

Customer Experience, Consumer Loyalty, Consumer Protection Laws, Consumer Loyalty Consumer Retention, Brand Image, Dark Patterns, Dark Patterns Consequences, Ethical Dimensions, User Experience Techniques

Abstract

Dark Patterns in Customer Experience research paper delves into the realm of dark patterns as they manifest in the realm of customer experience. By investigating the techniques, consequences, and ethical considerations surrounding the use of dark patterns in shaping customer interactions, this study aims to shed light on the balance between effective customer engagement and deceptive design. From the implications on brand loyalty to ethical concerns, this paper explores the intricate intersection of dark patterns and customer relationships.

References

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https://www.nytimes.com/2023/06/26/business/publishers-clearing-house-dark-patterns-lawsuit.html#:~:text=Publishers%20Clearing%20House%2C%20the%20direct,into%20paying%20for%20products%20or

https://www.ftc.gov/news-events/news/press-releases/2022/09/ftc-report-shows-rise-sophisticated-dark-patterns-designed-trick-trap-consumers

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Published

2023-08-29

Issue

Vol. 6 No. 1 (2023): INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT)

Section

Articles

How to Cite

Bhargav Reddy Piduru. (2023). DARK PATTERNS IN CUSTOMER EXPERIENCE: TECHNIQUES, CONSEQUENCES, AND ETHICAL DIMENSIONS. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), 6(1), 28-57. http://ijrcait.com/index.php/home/article/view/IJRCAIT_06_01_003