1.
S. Sampathrajan, R. Priya. ENHANCE ENTERPRISE MARKETING STRATEGY BY TARGET CUSTOMER SEGMENTATION BASED ON CUSTOMER’S VARIANCES. IJRCAIT [Internet]. 2023 Jun. 1 [cited 2025 Dec. 1];6(1):9-27. Available from: https://ijrcait.com/index.php/home/article/view/IJRCAIT_06_01_002