Chandrasena Cheerla. “CLOUD COMPUTING AND GENERATIVE AI: TRANSFORMING CRM ACROSS INDUSTRIES”. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT) 7, no. 2 (December 26, 2024): 2654–2662. Accessed October 14, 2025. https://ijrcait.com/index.php/home/article/view/IJRCAIT_07_02_201.