Vaishnav Yerram. “COMPREHENSIVE DIGITAL TRANSFORMATION IN RETAIL: AN ENTERPRISE RESOURCE PLANNING AND ADVANCED TECHNOLOGY INTEGRATION FRAMEWORK”. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), vol. 8, no. 1, Feb. 2025, pp. 1782-94, https://ijrcait.com/index.php/home/article/view/IJRCAIT_08_01_130.