RAVI SANKAR SAMBANGI. AI-BASED MARKETING IN THE AUTOMOTIVE INDUSTRY: LEVERAGING PROPENSITY, IN-MARKET, NEAR-MARKET, AND AFFINITY MODELING. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), [S. l.], v. 8, n. 1, p. 2381–2396, 2025. Disponível em: https://ijrcait.com/index.php/home/article/view/IJRCAIT_08_01_173.. Acesso em: 17 jul. 2025.