Santhosh Gourishetti, “PRIVACY-CENTRIC DATA WAREHOUSING IN MARKETING: NAVIGATING THE INTERSECTION OF ANALYTICS AND REGULATORY COMPLIANCE”, IJRCAIT, vol. 7, no. 2, pp. 982–999, Nov. 2024, Accessed: Apr. 14, 2026. [Online]. Available: http://ijrcait.com/index.php/home/article/view/IJRCAIT_07_02_077