[1]
S. Sampathrajan and R. Priya, “ENHANCE ENTERPRISE MARKETING STRATEGY BY TARGET CUSTOMER SEGMENTATION BASED ON CUSTOMER’S VARIANCES”, IJRCAIT, vol. 6, no. 1, pp. 9–27, Jun. 2023, Accessed: Sep. 04, 2025. [Online]. Available: http://ijrcait.com/index.php/home/article/view/IJRCAIT_06_01_002