Gaurav Gupta (2025) “DIGITAL TRANSFORMATION IN THE AUTOMOBILE INDUSTRY: A TECHNICAL ANALYSIS OF CUSTOMER SUCCESS ENHANCEMENT”, INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), 8(1), pp. 428–440. Available at: http://ijrcait.com/index.php/home/article/view/IJRCAIT_08_01_036 (Accessed: 3 September 2025).