PRADEEP KUMAR CHOUDHARY. INTEGRATING AI INTO FINANCIAL CRM A PATH TO PERSONALIZED CUSTOMER ENGAGEMENT. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), [S. l.], v. 7, n. 2, p. 24–32, 2024. Disponível em: http://ijrcait.com/index.php/home/article/view/IJRCAIT_07_02_004.. Acesso em: 30 aug. 2025.