VIJAYA KUMAR REDDY ATLA. NAVIGATING THE DIGITAL MARKETPLACE: THE ROLE OF AI TRANSPARENCY IN BUILDING CONSUMER TRUST IN E-COMMERCE. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), [S. l.], v. 7, n. 2, p. 2557–2566, 2024. Disponível em: http://ijrcait.com/index.php/home/article/view/IJRCAIT_07_02_192.. Acesso em: 30 aug. 2025.