ROHITH VANGALLA. THE ROLE OF AI IN PERSONALIZING DIGITAL MARKETING CAMPAIGNS: A TECHNICAL ANALYSIS. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), [S. l.], v. 7, n. 2, p. 2535–2546, 2024. Disponível em: http://ijrcait.com/index.php/home/article/view/IJRCAIT_07_02_190.. Acesso em: 30 aug. 2025.