S. SAMPATHRAJAN; R. PRIYA. ENHANCE ENTERPRISE MARKETING STRATEGY BY TARGET CUSTOMER SEGMENTATION BASED ON CUSTOMER’S VARIANCES. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), [S. l.], v. 6, n. 1, p. 9–27, 2023. Disponível em: http://ijrcait.com/index.php/home/article/view/IJRCAIT_06_01_002.. Acesso em: 4 sep. 2025.