Ankur Partap Kotwal. (2024). THE IMPACT OF BIG DATA ON SOCIETY: A TECHNICAL ANALYSIS OF BENEFITS, RISKS, AND ETHICS. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), 7(2), 2803-2813. http://ijrcait.com/index.php/home/article/view/IJRCAIT_07_02_215