Santhosh Gourishetti. (2024). PRIVACY-CENTRIC DATA WAREHOUSING IN MARKETING: NAVIGATING THE INTERSECTION OF ANALYTICS AND REGULATORY COMPLIANCE. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), 7(2), 982-999. http://ijrcait.com/index.php/home/article/view/IJRCAIT_07_02_077