S. Sampathrajan, & R. Priya. (2023). ENHANCE ENTERPRISE MARKETING STRATEGY BY TARGET CUSTOMER SEGMENTATION BASED ON CUSTOMER’S VARIANCES. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY (IJRCAIT), 6(1), 9-27. http://ijrcait.com/index.php/home/article/view/IJRCAIT_06_01_002